INTRODUCTION
Running monster is a mobile phone game can make outdoor jogging fun and address the pain points frequently faced by outdoor joggers. With the combination of AR technology, this game creates a vivid world that makes players feel like they're living in a world of monsters. You can get pieces of equipment to kill monsters by completing missions.
Skip to final deliverablestimeline
Jan 2019 - Mar 2019
overview
What's the problem?
According to statistics, more and more people in the current society take sports as a lifestyle with increasing health awareness of the public. More and more people start to like jogging outside, which is the simplest and most popular way of exercising. During the process of jogging, issues, such as recording exercise durations, checking calories burnt, and planning the pace, make jogging not fun at all. Many joggers desire a pleasant jogging experience freed of all the above issues.
What's the solution?
A mobile game that combines AR and reality to help users solve the pain point of boring outdoor running by constantly providing instant incentives during the process of outdoor running.
What is the most ideal jogging experience for outside joggers?
discover
Research overview
What joggers are concerned about?
What are the pain points of outdoor running for joggers?
Where joggers often go jogging
Through these three core viewpoint empathize with the user's feelings when running outdoors.
Data that Joggers Focus on
Calorie, KM, and Min are the data that joggers are most concerned with. Female joggers focus on calorie and cumulative time. Male joggers focus on data related to competition and exercise efficiency.
Jogging Place
According to the survey, 42% of people chose to jog on the playground, while 28% on the street and 30% in the park.
User interview
“I have stuck with jogging for two years. Although I jog every day when jogging, I can’t avoid feeling boring, and at the early stage, I nearly gave it up due to boredom.”
“I don’t jog frequently. And I don’t have planned routes and don’t know where I should jog. Since my jogging method is not right, I sometimes feel uncomfortable during the jogging process.”
MY focus
How might we provide fun for outdoor joggers in their jog journey so they can get interested in outdoor jogging?
define
User journey map
Primary and secondary research found users pain points, began to make user journey map. Then generate design concepts from user needs and pain points.
Design
Running Monster Intro
The app is both a fitness tool and a shooting game. In the background of the game, the Cambrian erupts again, and all the creatures on earth, except humans, begin to mutate. Humans must find weapons, escape from the monster's predation and kill the monster.The whole game app is divided into three modes according to the three jogging stages of Fartlek, jogging mode, interval mode, and game mode.Jogging mode: Players need to wear headphones. NPC will prompt you for a suitable jogging route and send you jogging quests.Interval mode: If the player completes the quest in running mode, the NPC will guide you where you have a weapon and go there to get the weapon to kill the monster.Game mode: After the loop of the first two modes is complete, enter the AR game and use the newly acquired equipment to kill monsters.
Game flow
Character design
Character design
UI design
BREAKDOWN OF THE PROBLEM
各个产品间的分离感
Toys, picture books and videos are currently viewed as separate commodities that cannot be effectively integrated into a systematic learning experience.
定制化需求无法被满足
The current commodity subscription model cannot meet the differentiated content needs of parents and children.
家长的低参与度
Inadequate parental involvement, lack of understanding of curriculum concepts and parenting learning skills.
Rethinking educational philosophy in the new age
Follow the rules vs. Make mistakes
Fixed development vs. Personality
Fully immerse vs. Parent's own consciousness
More flexible use of time and a sense of interaction
From DVDS to live classes on mobile phones
The use of fragmented time
Screen addiction anxiety
Learning with the Chinese characteristics
Forward deployment
No more emphasis on subjects
